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Research papers

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Covariance analysis is a combination of regression analysis and the analysis of variance. From the latter's standpoint it can be used with any of the above experimental designs to increase the precision of the experiment by removing one or more...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Gordon Heald
Company: Gallup International Association
June 15, 1971
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Citation

Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-covariance-analysis-as-a-means-of-analysing-the-price-setting-policy-for-a-company-s-product


Research papers

The revolution in test marketing

The presentation focuses on the use of marketing experimental techniques by most of the Major United States grocery and drug product companies. It will be based on over 100 marketing experiments and simulations. fhree significant improvements in...

Catalogue: ESOMAR Congress 1968
Author: David Harding
June 15, 1968
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Citation

Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-revolution-in-test-marketing-


Research papers

Determining goals in research

If you take even the most casual look at action research, probably two key things stand out about it. First, it usually proceeds with something of an experimental design; and, second, something of a cult has grown up about it. If you go into the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Shirley A. Star
June 15, 1959
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Citation

Star, S. A. (1959a, June 15). Determining goals in research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/determining-goals-in-research